This might sound a bit harsh but the fact is that I did not found Entrecard to be very effective. I joined their network in May’08 so for the past 7 months, I have got up to 700 hits from entrecard site with an average bounce rate of over 85% and according to my Google analytics stats, the average time these 700 visitor spent on this blog was not even 20 seconds. This is even worse than traffic from social bookmarking networks but when I went deep into the stats I found what was the real culprit behind this.
Entrecard was supposed to be an advertising network for bloggers which allows bloggers to advertise on other blogs and gain few extra traffic from other blogs but the only traffic one gets is from entrecard site and that also from other entrecard users having a quick look at your blog before sending an advertisement request.
One Day Advertising : Not Very Useful
This is the most sick part which I never liked about entrecard. The entrecard ad that is placed on other blogs is only displayed for one day and after your time is over the next ad in the queue will replace your ad so you have to send in another request to advertise on that blog. This requires your precious time in visiting entrecard website on regular basis and sending advertising requests to other blogs so that your ad can be spread across as many blogs as you want or at least that is what most of the entrecard users think.
What I Gained From Entrecard
In contrast to this bad experience with entrecard I gained some good relationships with very interesting and talented bloggers and I got the chance to view some really cool and exciting blogs for which I will definitely visit entrecard website in future.
If you have a very new blog that you just set up few day ago then Entrecard might benefit you a little for gaining some exposure but for a person like me that keeps evaluating services on regular basis, entrecard does not deserve to be on my blog anymore as the time I spent on Entrecard could have been used to further optimize my blog and focusing a bit more on increasing link popularity of this blog but I lost some valuable time and have learned my lesson. So good bye Entrecard !