How many links you have in a your blog Roll ??? 10 ,30 ,50 or even more ? Today I was surfing the web and I came across a blog that took a long time to load . Not surprisingly the blog posts were filled with high resolution images and videos and to add to the delay, the blogger has made all the posts appear on the front page of her blog. I left a comment for the blogger advising her that you better arrange the posts properly on separate category pages and also show few of the recent posts on the front page. The reply I got was really shocking . She told me that she had done it on purpose and that was because she had over 200 links in her blog roll (each with one line description) and she wanted to show the content along her blog roll so that the content on her page looks distributed . For me even 20 links in a blog roll is enough and I have to think twice before putting them on my blog.
I wonder how many people will look into the blog roll and take their time to visit some of those URLs. For some reason this whole arrangement looked very messy and I didn't like her idea and the statement she made also didn't justified her 200+ links in her blog roll. Now how many of you would click a link from a dozens of links in a blog roll ? The answer is very few. How many will click a banner from few of the 125x125 banners placed on sidebars ? More than the ones clicking on the links. And if the banner has a unique design and the tag line is attractive and eye catching then the click through rate will be high. Have a look at the following two images and decide yourself which one looks better in terms of getting a visitor attention .

Of course your answer will be the banner ads (if you agree to this), if you are looking for traffic for your site. Now the question is where can we get to display those banner ads on other blogs and sites and that also for free . There are dozen of blog communities like MyblogLog and BlogCatalog which you can join and search for relevant blogs and when you find some, send the blog owner a banner exchange request and tell him/her that you want your banner to be displayed at some location on their blog and you will be placing their banner on your blog. Usually 125x125 banner size does not take much space and I am sure the blogger if agreed will exchange a banner with you. The key is to keep them as few as possible . Four 125x125 size banner seems to be decent amount . If you are finding it difficult to search for relevant blogs then you can also join banner exchange networks that will do this for you and you only need to provide them your banner and the category your blog belongs to and they will show relevant banners on your blog provided that you have placed their widget/code on your blog.
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